CID Gallup
Strategy, Consulting, Research
 
 
 
 
 
 
 
"Pantry" and "Distribution" Checks
 


"Pantry" and "Distribution" Checks

Pantry Check
Uses a minimum sample of 500 and a maximum of 1,000 respondents. The respondent is the average housewife, and socioeconomic levels depend on each country's distribution. Results provide the client with data concerning the overall presence of the product, and Brand Market Share. The Omnibus-type study allows inclusion of similar questions.

Distribution Check
Point-of-purchase visits are carried out. This study's aim is to learn what is the brand distribution in the pipeline, either as they relate to the end consumer or to wholesalers and retailers. Coverage includes the country's principal urban areas.


Related links

» Product Tests
» Taste and Aroma Tests
» Pantry and Distribution Checks
» Package Testing
» Sales Simulation
» Names and Concepts Research
» Product Purchase and Repurchase
» Design and Evaluation of Routes for Product Distribution


Factoids

Panama is the Central American country were there was the highest positive expectatives towards the future of the people.
 
     

CID Gallup is Latin America's premier market research and public opinion company

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