The main goal of Taste and Aroma Tests is to determine which flavors and/or aromas most appeal to consumers. These allow the client to evaluate its strategy and related product formulas in order to make the necessary changes and bring them in line with consumer profile targets.

In this way, Taste and Aroma Tests enable the company manager to compare his/her products to those of the competition or to formulate variations of the same product.

By means of this helpful tool, the company is able to determine:
An evaluation of the current product formula
Consumer tastes and preferences

What product changes should be made to more closely align it to the tastes and preferences of consumers

It also serves as a mechanism to obtain timely information for the evaluation of strategies that may be implemented once the necessary changes have been made to give the consumer the product they want.

Taste and Aroma Tests are conducted by means of interviews with a specified group of respondents. This is done according to the needs of the client regarding gender and age quotas, socioeconomic levels and the kind of products to be evaluated. Participant recruitment and transportation are controlled in line with these parameters.

Some of the types of tests used are: monadic, bi-modal, blind, and brand. They may take place in a Gessel chamber or in public meeting rooms.

CID Gallup prepares a session guide that may include a predetermined questionnaire approved by the client, in order to measure participant opinions and preferences.

The results are evaluated by means of a specialized statistical program tailored to this kind of study. The company receives a detailed study report with an analysis of the results obtained.