Sales Simulation

This technique is used to simulate consumer behavior in different buying situations. It can be applied in the following ways:

Simulation at the point-of-purchase:
A certain amount of money is given to consumers so they can shop at an establishment, then an analysis of what they bought is carried out.

Simulation at the point-of-purchase:
A small establishment is recreated at a store and will be used only for the sales simulations mentioned above.

Sales simulation:
After specifying the type of product that should be bought, an evaluation is made of consumer behavior as it applies to the different brands.

Related links

» Product Test
» "Pantry " and "Distribution" Checks
» Product Prurchase and Repurchase
» Design and Evaluation of Routes for Product Distribution
» Taste and Aroma Tests
» Names and Concepts Research
» Package Testing