Brand and Concept Research
Before developing a marketing strategy, a central idea or concept for the product is needed. A concept that serves as the product's essence and basis for building a marketing strategy.
Concept Tests allow the company to redefine, modify and incorporate ideas in order to formulate a basic product or service concept.
Closely related to the concept is the brand itself. Its importance is rooted in the fact that the brand is key to establishing and distinguishing a product from other similar ones. Another very important function of the brand is that it must convey the concept, benefits and other pertinent information of the product or service.
Brand Name Tests are carried out to evaluate the effectiveness of a current or future brand. The specific objectives to be carried out are the following:
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Due to increasing market competitiveness, it is crucial to find the correct market niche for each product and to define the target audience of the niche. Once these are defined based on rigorous testing, it is essential that all the product aspects and characteristics communicate "cohesiveness"- that fit one with another. Concept and Brand Name Tests allow the company not only to define the target audience and the product's market niche, but also assure that all the product's characteristics go hand-in-hand.
CID Gallup offers the most professional and effective Concept and Brand Name Test services. These types of tests have proven to be very useful for companies by providing much-needed information on the perceptions, acceptance and preference for a product concept.
Related links
» Perceptual analyzer
» Consumption, Use and Attitudes
» Monthly Advertising Follow-up
» Advertising Penetration
» Evaluation of Advertising Campaigns
» Brand Presence
» Image Studies
» Center for Qualitative Research |
Factoids
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Residents from Honduras and El Salvador consider that the main problem in their country is violence and crime.
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