Monthly Advertising Tracking

Monthly Advertising Tracking is a tool used to measure penetration levels of brand names and advertising among respondents 12-years of age and older. This allows a company manager to evaluate his investment and its effects or the bottom-line of the company.

The study measures advertising and brand name recall

Overall at any point in time during the year.
By sex, age, education or socioeconomic level subgroups at any point in time during the year.
Summarized to include all measurements made during the year and bimonthly trends.
By advertising's target groups

Also, MAT results provide the client with data on consumer's "current brand" and " aspirational brand"

Related links

» Perceptual analyzer
» Consumption, Use and Attitudes
» Evaluation of Advertising Campaigns
» Image Studies
» Brand Presence
» Investigation of Names and Concepts
» Center for Qualitative Research
» Advertising Penetration