Every business wishes to know the tastes and preferences of its customers and what they think of their products or services as they compare to the competition or to potential innovations in the market. In order to obtain this type of information, it is necessary to "test" products or simulate situations to measure consumer reaction.
Test and Simulations
CID Gallup Central Offices
Phone: (506) 2220-4101
Address: Apartado 5413-1000 San José, Costa Rica